What are you doing to reach potential customers on a traditional level? Remember the days everyone had an ad in the phone book, newspapers were heavy, and printed magazines were the norm? Those may not be the best way to advertise in these times, we all know that marketing is dead without an internet presence. So why would you want to run a postcard campaign? Well here's just a few reasons you might to consider sending postcards.
Postcards aren't just for vacationers, these handy tools can get a message across without an envelope, and include promotions and photos. The new technology now makes it easy and inexpensive to have your own postcards printed. With digital printing you'll get a high resolution, full color card that can grab attention and keep it. This is much better than fliers because of the durability and ease of mailing.
Postcards are low profile. When you run splashy ads in magazines or billboards your competitors know exactly what you're doing. No secret there. But when you use postcards - only you know who is receiving them and what you're offering. You remain ahead of your competitors.
Notice how flimsy fliers and junk mail in general seems to be? Now think about a postcard - it's sturdy! Not so easy to crumple a postcard with the rest of the junk, no this is the little advertisement that could! Although the best size is 5 x 8, even traditional size postcards are stiff enough to tuck into a pocket or purse without getting lost or destroyed. Postcards are always easy to read - even if it's just being read on the way to the trash can. That quick glance can turn into awareness. Awareness turns into interest and interest turns into a phone call.
You don't have to stick to mail to get those postcards out into the world. Postcards can be handed out at events or even on the street (check with local ordinances first). Postcards can also be placed at businesses where your customers also go like restaurants, hotels, even child day care centers - be sure to ask first. These techniques make getting the word out even less expensive.
Ever thought of sending (or taking) a postcard to the businesses next to your current customers? Real estate agents do it all the time, the same can work for you. When you send a post card telling prospects that your customer is next door you increase the chance of sale because your customer will give you an endorsement when asked.
There are many more ways you can use postcards to get the word out but the best postcard campaigns work when there is creativity combined with consistency. Mailing or delivering to your prospects each month, month after month, will increase brand recognition and the number of people who contact you.
